Mallomars

I am sure that the target sells scissors, but the popular, branded channel gives us all focused on one less reason to buy.

This week, the Minneapolis-based chain has announced it will allow consumers to use their cell phones to redeem coupons. Just scan the barcode on the screen of the phone when ordering and - cha-ching! - Instant savings without having to cut along the dotted line.
I hope to spend Target defines a national trend in motion. mobile coupons are easy, they are better adapted to the needs of the buyer and - consequently - they are more likely to be redeemed. According to symposium, a loyalty marketing leading magazine, 37 percent of smartphone owners have bought products with their devices in 2009 (Symposium writes extensively on the role of smart phones in daily life in its current form item ).

Logically, if consumers use their smartphones to buy, then they will use them to exchange.

And of course, while Target claims he was the first dealer coast to the other to accept mobile markdowns in all stores, the other channels to play with the concept. As someone who has difficulty cutting coupons, I hope that all retailers, chain drugstores to department stores. I may not be on the market for a box of Mallomars minutes, but if Kroger sent me a coupon around quitting time, my boy Howdy, I could be!

And no, I'm not concerned about sharing my data. I share my buying habits with retailers for less than 15 years and the worst thing that happened is that I am paper coupons. I prefer to go paperless.

In this way, I could use my scissors to other uses, such as cutting open packages of Mallomars.